WHAT IS ELIJAH CRAIG OLD FASHIONED WEEK? Arrow
Old Fashioned Week is a 10-day celebration brought to you by Elijah Craig Bourbon. Our sixth annual event will take place in bars and restaurants nationwide, October 10 - 19, 2025.
WHO DOES OLD FASHIONED WEEK SUPPORT? Arrow
Elijah Craig Old Fashioned Week raises funds for bar and restaurant workers in need. This year, we will be supporting the Southern Smoke Foundation: a crisis relief organization based in Houston, Texas, that serves people in the food and beverage industry. $1 for every Old Fashioned sold (up to $100,000) will go to the Southern Smoke Foundation. Please note that this promotion is not available in CA, GA, or NY.
CAN I WATCH OLD FASHIONED WEEK EVENTS FROM
PREVIOUS YEARS? Arrow
Yes. Many of our past events were recorded and are available to view at any time on our Past Events page.
WHAT’S IN AN OLD FASHIONED? Arrow
The Old Fashioned is a classic whiskey cocktail
that you can make at home using just three
ingredients: Bourbon, bitters, and simple syrup.
It is often garnished with an orange swath and/or
a brandied cherry. Click here for the recipe.
WHY SHOULD I MAKE AN OLD
FASHIONED WITH ELIJAH CRAIG? Arrow
Elijah Craig Small Batch offers the right balance of rich flavor and full body that's perfect for the spirit-forward Old Fashioned. Its signature warm spice and subtle smoke flavor complement the sweetness and spiciness of the cocktail's key ingredients.
I’M A BUSINESS OWNER. HOW CAN MY
BAR/RESTAURANT PARTICIPATE? Arrow
Bars and restaurants across the country are invited to put their unique spin on the Old Fashioned using Elijah Craig Bourbon and feature it on their cocktail menus. Register your bar or restaurant here to be listed as an official Old Fashioned Week participant!
WHAT DOES IT COST TO PARTICIPATE IN OLD FASHIONED WEEK?Arrow
There is no charge for registering to participate in Old Fashioned Week.
HOW WILL CUSTOMERS BE ABLE TO FIND MY BAR/RESTAURANT DURING OLD FASHIONED WEEK?Arrow
Once your bar is registered, your listing will appear in search results in our “Find A Bar” feature. This tool lets consumers search for participating bars and restaurants by ZIP code, letting them know where they can go to enjoy an Elijah Craig Old Fashioned near them. Additionally, Elijah Craig is running a series of media components driving traffic to the “Find A Bar” page.
HOW ELSE CAN I LET MY CUSTOMERS KNOW MY BAR/RESTAURANT IS PARTICIPATING? Arrow
We have created a toolkit of digital assets for your bar/restaurant to use to promote Old Fashioned Week. It includes social media images, newsletter banners, as well as messaging suggestions. We also encourage you to post your own Old Fashioned photos and videos to your channels up to and during Old Fashioned Week. Reach out to your sales rep or email for access to the toolkit.
I ALREADY CREATED A BAR LISTING. CAN I STILL MAKE CHANGES TO IT? Arrow
Yes, you can make updates to your bar listing at any time. Log-in to your account here to make changes, add drink specials, upload images, and more.
I STARTED MY BAR PROFILE, BUT DIDN’T GET TO FINISH IT. DO I HAVE TO START OVER?Arrow
No, we’ve saved all your information. Log-in to your account here to finish adding your information. You can also edit it at any time.
